Most of us know that the technology industry and the Web are often far out ahead of the mainstream. The fact is that the general public is still struggling with blogs and wikis, much less full blown architectures of participation and software as a service (to name just two aspects of Web 2.0). Not sure about this? Try sampling a few people at random and ask them what a blog is. You will probably be surprised with the answers. Nevertheless, I'm extremely sanguine about Web 2.0 and where it's headed (notwithstanding Bubble 2.0 type events like the RSS Fund assembling a massive $100 million warchest and using it with questionable judgement.)
While generally exciting and engaging by most accounts, one thing my public presentations on Web 2.0 don't seem to address is the value proposition to the average person or organization. Why should they spend their valuable time to leverage Web 2.0 ideas, participate in Web 2.0 software, or even create new Web 2.0 functionality? How exactly does taking the effort to do this become worthwhile? That question doesn't seem to be asked often enough or generally articulated. Web 2.0 is exciting enough in its own right to sustain lots of interest and buzz, but how does it translate to delivering tangible value to the world at large?
To address this, I've thought fairly long and hard, and come up with a starting point at least. I've tried to create the most distilled, direct explanation of the benefits that Web 2.0 best practices can provide in using and building engaging, useful software on the Web.
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